Grupo La Moderna: Leading the Market in Pasta Production

Grupo La Moderna, a company that has been producing over 600 products based on wheat since 1920, involves nearly 5,000 individuals in developing, producing, distributing, and marketing its wide range of products. The company forms productive partnerships with farmers from regions like Baja California, Sonora, Coahuila, Nuevo León, and El Bajío, providing them with financing and technical advice through its subsidiary, Fina Hill. After carefully storing the grains produced, Grupo La Moderna classifies the wheat according to the products it will be used for and then proceeds to the milling process in its various mills across the country.

Grupo La Moderna's four milling companies, with a combined production capacity of over 750,000 tons, play a crucial role in the company's operations. This capacity is equivalent to filling 8,500 railroad cars or the entire production of Central America. Through this productive effort, Grupo La Moderna ensures the best quality of its primary raw material, wheat. Additionally, the company manufactures packaging materials that protect and enhance its products' quality, meeting international certifications like FSC 22,000 and ISO 9001-2008.

Grupo La Moderna's packaging division consists of two companies, Plastic Films and Corrugated Papers. Plastic Films, serving various industries such as food, confectionery, and pharmaceuticals, has a production capacity exceeding 10,000 tons annually and holds international certifications like FSC 22,000 and ISO 9001-2008. On the other hand, Corrugated Papers, with a production capacity of 23,000 tons, not only supplies Grupo La Moderna but also offers packaging solutions to industries like automotive, pharmaceutical, food, and beverages.

Both Plastic Films and Corrugated Papers companies record annual sales close to 28,000 tons, showcasing their significant contribution to Grupo La Moderna's operations. This robust infrastructure enables Grupo La Moderna to produce Mexico's number one pasta and high-quality products in categories like cookies, flours, and pellets.

La Moderna Group has 10 industrial plants, with 6 dedicated to pasta production in Mexico. These plants are located in Toluca, Guadalajara, Ramos Arizpe, Saltillo, Gómez Palacio, and Mexicali. Additionally, there are 2 more plants abroad, one in Guatemala and the most recent one in Texas, USA. The group also operates a cookie plant in Toluca, each equipped with cutting-edge technology and certified food safety programs.

La Moderna produces around 500 different pasta products under various brands like La Moderna, Basti, Lara, and Capri. With a market share of over 50% in Mexico, they sell approximately 230,000 tons of pasta annually, making them the leading brand in the country.

Apart from traditional and whole wheat pasta, La Moderna offers children's and prepared pasta. They also produce soup mixes, holding the second position in the market. With an annual production capacity of 275,000 tons, La Moderna dominates the pasta market in Mexico.

In addition to pasta, La Moderna ventures into snacks like pellets and a wide variety of cookies under brands like La Moderna and Tres Estrellas. They manufacture over 60 cookie varieties, with a total production capacity exceeding 71,000 tons annually.

La Moderna's flour portfolio includes the popular brand Tres Estrellas, offering ready-to-cook flour for making desserts like cakes and fritters. Their hot cake mixes are also well-received, ranking second in consumer preference in Mexico.

La Moderna distributes its products through 800 outlets in Mexico, focusing on key cities like Toluca, Guadalajara, and Ramos Arizpe. They also export raw materials to the USA, the Caribbean, South America, and Asia to expand their market reach.

Grupo La Moderna operates from various locations such as Palacio Chihuahua, Ciudad de Redon, Mexicali, Mérida, Calexico, and Laredo. They have an efficient logistics system supported by Transportes Especializados Roble Navarro for transporting raw materials and finished products between subsidiaries, factories, and distribution centers.

Grupo La Moderna's products are marketed nationwide in Mexico and internationally from strategic points in Central America. They export to the United States, distribute to Guatemala for Central America and the Caribbean, supply from Toluca for South America, and compete successfully in the global economy.

Grupo La Moderna has a significant corporate structure coordinating all divisions and providing financial services, food safety, information technologies, auditing, accounting, legal services, and industrial security. Their efficiency keeps them at the forefront of the sectors they operate in.

Grupo La Moderna's success in Mexico and Central America is attributed to the public consumers who have chosen and embraced the brand for generations. They strive for excellence in quality, leadership, and continuous improvement, reflecting a commitment to the community through social responsibility.

Grupo La Moderna demonstrates social responsibility by obtaining the 'Crece como Empresa Sobresaliente' certificate for outstanding company growth and implementing a social responsibility and human quality management system. They engage in non-profit activities with various social organizations and institutions, showing a commitment to community well-being.

For over three generations, people have enjoyed Grupo La Moderna's products. The founder, Don Eduardo Monroy Cards, expresses gratitude to shareholders, board members, employees, customers, and suppliers for their support. The company's long-term vision focuses on orderly growth, brand strength, service excellence, effective operations, and turning challenges into opportunities.