In this video, the creator discusses various topics including their emotional state, the challenges of fame, their growth on YouTube, encounters with fans, their desire to create a hit Netflix show, the importance of storytelling, the future of AI in creativity, the pressure of being a public figure, their focus on making the best videos, their aspirations for marriage, their reflections on their past and personal growth, their frustration with the entertainment industry, their strategies for content creation and monetization, their belief in the future of YouTube, their plans for releasing a series, their desire for recognition and fair compensation, their challenges in working with others, and their commitment to making the best videos possible. The video also includes giveaways for viewers who comment on specific phrases.
Key Points
(00:00:00) - Tears came down my cheeks, feeling overwhelmed. (00:00:04) - Surprised by the question about getting married. (00:00:09) - Mental breakdowns occur every other week. (00:00:12) - Discussing the term "feastification" and judgment from others. (00:00:20) - Feeling like entering a different state of being. (00:00:29) - Introductions and setting up for the podcast. (00:00:46) - Reflecting on being in the same spot two years ago. (00:01:00) - Noticing the changes in the building and the number of people working. (00:01:30) - Enjoying the presence of a buddy to work with. (00:02:00) - Reflecting on the significant changes in the past two years. (00:02:10) - Experiencing exponential growth in subscribers and mainstream press coverage. (00:04:25) - Discussing the challenges of fame and the increasing frequency of encounters with fans. (00:06:29) - Reflecting on the continuous growth and the increasing intensity of public encounters. (00:06:39) - Talks about the growing number of people following him and visiting his house (00:07:17) - Shares an incident in Chile where a kid recognized him and took a photo (00:07:45) - Explains how an article was written about his presence in Chile and people started gathering outside his hotel (00:08:43) - Describes the chaos at the airport with a sea of people waiting for him (00:09:10) - Mentions the language barrier with his Spanish-speaking audience (00:09:30) - Questions if the stress and chaos of fame is worth it (00:10:00) - Discusses the immense reach and popularity of his videos (00:11:10) - Talks about the focus and dedication he has towards his main channel (00:12:04) - Mentions his daily workout routine and accountability with a friend (00:12:51) - Reflects on the positive impact of working out and taking care of himself (00:13:16) - Working out consistently becomes a habit (00:13:28) - Working out takes up time and can be stressful (00:14:09) - Job is stressful due to constantly trying to be original (00:15:32) - Increasing passion for YouTube (00:16:19) - High Me videos filmed in advance (00:18:30) - Perception of success has changed over time (00:19:11) - Found success with new video formats (00:19:55) - Planning travel expenses for plane tickets and hotels (00:20:03) - Focusing energy on the cool things during travel (00:20:10) - Learning from previous videos to improve content (00:20:32) - Allowing the boys to explore and be creative on yachts (00:21:06) - Learning through experience and adjusting filming format (00:21:44) - Importance of being original and mixing things up (00:22:28) - Surprising viewers with appearances by Pete Davidson and Tom Brady (00:23:09) - Clips of famous guests reaching a different audience (00:24:32) - Enjoying the presence of other famous people and learning from them (00:25:08) - Connecting with viewers through relatable experiences (00:25:41) - Increasing complexity in challenges to engage viewers (00:26:17) - Testing comprehension of complicated challenges with a focus group (00:26:45) - Realized that complicated content can still be easily understood by viewers (00:27:07) - Used football and boxing as examples of complex yet easily understandable content (00:27:15) - Received advice to include character building in videos (00:28:00) - Successfully incorporated character building in a video with emotional impact (00:28:39) - Tested more complex challenges and character building in videos (00:29:12) - Received feedback from viewers and close contacts about the need for better storytelling and connection (00:29:31) - Working on improving storytelling and connection with viewers (00:30:44) - Important to surprise the audience with impactful moments (00:31:18) - Recommended watching "Love, Death & Robots" on Netflix for similar content (00:32:06) - Mixing up content formats while maintaining core themes (00:32:20) - Tweeted about wanting to test content on streaming platforms (00:32:38) - Already in talks with streaming platforms about potential shows (00:33:00) - Exploring the idea of creating serialized content for streaming platforms (00:33:31) - Some people think he's only good at gaming YouTube algorithm (00:33:40) - He wants to jump to a new format and create a hit Netflix show (00:34:07) - He wants to show that he can make a successful show on Netflix (00:34:32) - He would still continue making YouTube videos even if he does the show (00:35:10) - The show would cost a lot of money, considering the production value (00:35:26) - He is considering partnering with someone to help with the cost (00:35:30) - The show on a streaming platform would have a different pace and storytelling approach (00:35:57) - He wants to create a show similar to Squid Game but on a larger scale (00:36:19) - He wants to apply his storytelling knowledge to a longer format show (00:36:35) - The difference between movie and YouTube viewer expectations (00:37:02) - YouTube thumbnails and titles are meant to interrupt and grab attention (00:37:19) - Movies have long title sequences that can be skipped (00:38:02) - He is not up to date with the current YouTube landscape (00:38:12) - The platform is considered stale by some (00:38:49) - The term "bestification" refers to people copying his style on YouTube (00:39:20) - Many people steal his ideas and thumbnails on YouTube (00:39:46) - Creator shares that in previous podcasts, they have shared everything they know about getting views on YouTube. (00:40:07) - Creator acknowledges that many creators have watched their podcasts and copied their strategies. (00:40:23) - Creator wishes that creators would draw inspiration from them instead of copying them exactly. (00:40:59) - Creator talks about the book "Steal Like an Artist" and the concept of drawing inspiration from others. (00:42:15) - Creator emphasizes the difference between plagiarism and transformation and encourages creators to transform ideas they see on YouTube. (00:42:54) - Creator states that no one will be able to do what they do better than them because of their dedication and investment in their work. (00:43:43) - Creator mentions feeling lighter and more comfortable with the level of pressure they face. (00:44:06) - Creator expresses that they have no fear of falling off and are laser-focused on making the best videos possible. (00:45:19) - Creator admits that they crave competition on the platform and would go even harder if someone started doing videos at their level or better. (00:45:51) - Creator mentions that they are already pushed to the max but would push even harder if faced with competition. (00:46:06) - Creator acknowledges the impact and sentiment of channels that focus on storytelling and characters. (00:46:22) - YouTube platform can change what is considered the best content over time (00:46:29) - Effort and quality make videos the best, not just storytelling (00:46:39) - Always room for improvement in videos, especially in storytelling (00:47:02) - Learning storytelling without formal education or mentors (00:47:14) - Slowly working on improving storytelling skills (00:47:26) - Traditional storytelling structures don't always work on YouTube (00:48:24) - Short form content has become condensed and more focused (00:48:44) - Short form content is more about the situation and less about holding attention (00:49:00) - Short form content is challenging due to limited frame space (00:50:07) - First frame of short form content is like a thumbnail (00:50:43) - Autoplay on YouTube makes the first five seconds crucial for engagement (00:51:42) - Captions and visual hooks are important in the first five seconds (00:52:08) - Short form content can go viral across multiple platforms (00:52:19) - Short form content can lose money but has potential for growth (00:52:56) - Short form is interesting because you can grow across all platforms by mastering one craft (00:53:19) - Encouragement to clip and spread videos (00:53:28) - Mastering short form can make you one of the best on multiple platforms (00:53:45) - Clipping videos can make money (00:54:13) - Clipping videos can increase visibility and fame (00:54:43) - Short form is a stepping stone to other platforms (00:55:07) - Mr. Beast encourages others to clip and react to his videos (00:55:31) - Short form allows for quick content creation and audience growth (00:56:01) - No one has mastered short form yet (00:56:13) - Feastables is changing the advertising business (00:57:00) - Brands are hesitant to pay fair prices for high-view videos (00:58:09) - Mr. Beast is considering building his own companies to supplement income from videos (00:59:35) - Spending money on videos is stressful, but necessary for creating the best content (00:59:48) - Previously spent $1 million per video, now spending $500,000 (01:00:01) - Wants to make the best videos possible without compromising creativity (01:00:13) - Money is a huge factor in creating sets and funding projects (01:00:22) - Building sets for current video costs $1.5 million (01:00:37) - Giving away cash prizes adds up to expenses (01:00:49) - Passionate about food and creating new products (01:01:34) - Chocolate industry dominated by four companies, lacks innovation (01:02:00) - Wants to challenge the dominant companies and create innovative chocolate products (01:03:14) - Walmart does $4 billion in chocolate sales per year (01:03:32) - Working on getting more shelf space for Feastables in stores (01:04:12) - Building trust with retailers and showing data to prove the success of Feastables (01:05:03) - Bringing new customers to the chocolate aisle with Feastables (01:05:19) - Trying to connect with other founders and learn from experts in the industry (01:06:10) - Absorbing knowledge and exchanging knowledge with others (01:06:31) - Organic integration of brand deals in videos (01:07:31) - Investing money in content creation rather than buying luxury items (01:08:00) - The possibility of using AI to generate video ideas and suggestions (01:09:26) - The future of AI in creativity and work (01:10:43) - Challenges of AI dubbing in different languages (01:11:46) - The importance of differentiating video tracks and titles (01:12:18) - Meeting voice actors from different countries (01:12:40) - Content creators study how we speak to mimic it properly (01:13:00) - They know our mannerisms and quirks (01:13:15) - They suggest improvements for translations and adjectives (01:13:35) - YouTube needs more diverse cultures and languages (01:13:55) - Squid Game and multi-language audio could bring new YouTubers (01:14:23) - It may take another year for dubs to be more accessible (01:15:30) - Ryan Trahan is an inspiration, but their worlds are different (01:16:38) - The pressure to constantly improve videos is self-imposed (01:18:31) - Creator-led companies rely heavily on the individual's presence (01:19:03) - Creator business and the pressure of being a public figure (01:19:10) - Hundreds of people depend on me and I can't let them down (01:19:20) - Can't be in large crowds or go out without being recognized (01:20:10) - Always have to be on guard and worry about security (01:20:30) - Constantly being filmed and analyzed by others (01:21:01) - Pressure to always deliver perfect content (01:21:19) - Running at full speed and feeling guilty for taking breaks (01:21:34) - Being the bottleneck for everything and feeling the weight of responsibility (01:22:08) - Some people thrive on the pressure, while others get burnt out (01:22:39) - Not recommended for everyone to pursue the same level of success (01:23:19) - Doing everything yourself can lead to burnout (01:23:48) - Transition from being part of the creator community to transcending it (01:24:14) - Being rated and criticized as your popularity grows (01:24:59) - Focusing on making the best videos and not caring about ratings or opinions (01:25:14) - Focus on entertaining fans and not caring about comments or judgments (01:25:30) - Learning to do what he thinks is good and pouring his soul into videos (01:25:46) - Feeling judged and analyzed by people (01:26:03) - Focusing on working out, making good videos, and not worrying about judgments (01:26:33) - Learning from past videos about retention and making better videos (01:27:11) - Making the best video possible without looking at retention data (01:27:46) - Knowing a good video when he sees it based on entertainment and coherence (01:28:39) - Continuing to make videos even with success and parallel storyline (01:29:02) - Aspiring to get married in the future (01:29:19) - Partner amplifying and pushing him to work harder (01:31:15) - Partner making him more successful and considering marriage (01:31:56) - Reflecting on the age difference and different stages of life (01:32:20) - The speaker talks about being in their mid-30s and being married. (01:32:42) - The speaker mentions taking off their wedding ring to measure body fat percentage. (01:32:59) - The speaker reflects on how their life changed when they were 25 and observes changes in the other person. (01:33:14) - The speaker talks about being focused solely on making YouTube videos in the past. (01:34:01) - The speaker discusses how becoming more well-rounded has improved their personality and videos. (01:35:06) - The speaker reflects on their past obsession with work and avoiding distractions. (01:36:05) - The speaker mentions watching shows like "Succession" and "Severance." (01:37:35) - The speaker expresses frustration with long breaks between seasons of shows and anime. (01:38:31) - The speaker discusses the need for quicker production timelines in the entertainment industry. (01:39:08) - The speaker suggests that believing in a project and starting work on the next season before the first one is released can shorten timelines. (01:39:28) - Monetization of content: Finish filming season one, take a break, and start working on season two to avoid delays in posting and waiting for audience feedback. (01:40:03) - Cost of failure: Need data and knowledgeable individuals who believe in the content to take risks and invest in high-quality production. (01:41:28) - Continuous improvement: Constantly improving video quality, ideas, transitions, and personality to create better content and be rewarded with more views. (01:44:07) - Sharing analytics: Tweeting analytics on a separate subscription page to engage with other YouTubers and share data without appearing egotistical. (01:44:49) - Masterminds with other creators: Learning from and discussing innovative and creative ideas with a group of creators to push boundaries and stay on top. (01:45:53) - YouTube's next chapter will focus on video-specific content (01:46:03) - The speaker has spent 10 years studying YouTube videos (01:46:10) - Many creators don't know why some videos do well and others don't (01:47:19) - Learning from successful videos is more important than learning from mistakes (01:48:03) - Success on YouTube is based on knowledge, not luck (01:49:08) - Traditional media still underestimates YouTube's reach (01:49:19) - The speaker's videos get more views than traditional TV shows (01:50:28) - The speaker reflects on a video made with the interviewer at a Beast Burger opening (01:51:00) - The video helped the speaker realize that people underestimate the difficulty of their work (01:52:38) - The speaker hired someone to film them 24/7 after the eye-opening experience (01:52:55) - Has a lot of footage of people (01:52:58) - Editing is currently being done by someone else (01:53:01) - Plans to release the footage as a series (01:53:11) - Wants to name each season after a year of his life (01:53:19) - Considering releasing the series on a streaming platform (01:53:24) - Wants to have creative control but open to someone else's vision (01:53:43) - Wants to see how many hours went into different aspects of his life (01:54:00) - Has a lot of content and may need multiple episodes per year (01:54:07) - Wants a streaming platform to pay what it's worth (01:54:13) - Has another project in the works but can't reveal details yet (01:57:00) - Has another big project in the works but can't reveal details yet (01:57:41) - Wants streaming platforms to recognize the value he brings (01:58:39) - Wants people to understand that what he does is difficult and requires a lot of work (01:59:19) - People think he just throws around money, but it's not that easy (01:59:33) - Explains the challenges of pitching his team to work with him (02:00:01) - Coachability is highly valued because no one knows what to do when they start working here. (02:00:24) - People struggle with being coachable because they want to prove their value or think they know better. (02:00:40) - Traditional hires think everything we do is stupid because our shows aren't scripted. (02:00:57) - You have to believe in the future of YouTube and the channel's success. (02:01:06) - Many people have left the channel and regretted it later. (02:02:09) - There are many qualities that make a great partner. (02:02:23) - The channel has at least 20 years left and will reach a billion views per video. (02:02:45) - Making the best videos is the key to success, not launching other projects. (02:03:10) - Collaboration offers are declined if they lack effort or originality. (02:04:03) - Only collaborations with genuine effort are accepted. (02:04:54) - The outro involves giving away a festival bar to a random subscriber who comments "I watched to the end" with three periods. (02:05:41) - The giveaway is only for someone who comments "I watched to the end" with ten periods. (02:06:08) - The video ends with a final giveaway for someone who comments "I watched to the end" with twenty periods.